Design in progress. Built with the community.

Great design starts with listening. We’re gathering insights from women who move. Athletes, creators, and everyday adventurers, so we can reimagine what true performance and comfort mean. Your input makes a real difference.

Share Your Voice

This is the heart of the plus. Where research, testing, and community insight meet design. Here, we share the process behind what we’re building: a sports bra that redefines what comfort and support can feel like.

  • Scenic landscape with green hills and a lake in front of mountains under cloudy sky.

    Community + updates

    sunday+ was built with conversation at its core. This is where we listen, learn, and gather insight from the people who make up our community. Every form filled, story shared, and idea offered helps shape the way we design and develop. Your feedback doesn’t just guide our work, it’s part of it.

  • A landscape view of snow-capped mountains with a small modern building in the foreground on a green hillside.

    Testing Hub

    This is where we put ideas to the test, through real wear, movement, and feedback. Each phase helps us understand what works, what doesn’t, and what could feel even better. From fabric trials to fit adjustments, these notes are our way of sharing the process behind every small but meaningful improvement.

  • Modern wooden house with large glass window, set against a mountainous landscape, surrounded by wildflowers.

    Design in progress

    Here’s where ideas start to take form. From early sketches to refined prototypes, this space captures the evolution of design as we move closer to something that truly supports and inspires confidence. It’s a glimpse into the creative process, messy, thoughtful, and always moving forward.