Design in progress. Built with the community.
Great design starts with listening. We’re gathering insights from women who move. Athletes, creators, and everyday adventurers, so we can reimagine what true performance and comfort mean. Your input makes a real difference.
This is the heart of the plus. Where research, testing, and community insight meet design. Here, we share the process behind what we’re building: a sports bra that redefines what comfort and support can feel like.
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Community + updates
sunday+ was built with conversation at its core. This is where we listen, learn, and gather insight from the people who make up our community. Every form filled, story shared, and idea offered helps shape the way we design and develop. Your feedback doesn’t just guide our work, it’s part of it.
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Testing Hub
This is where we put ideas to the test, through real wear, movement, and feedback. Each phase helps us understand what works, what doesn’t, and what could feel even better. From fabric trials to fit adjustments, these notes are our way of sharing the process behind every small but meaningful improvement.
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Design in progress
Here’s where ideas start to take form. From early sketches to refined prototypes, this space captures the evolution of design as we move closer to something that truly supports and inspires confidence. It’s a glimpse into the creative process, messy, thoughtful, and always moving forward.

