A Few Weeks, A Pause in NYC, and a Very Energizing Conversation
The last few weeks of the year were a blur in the best way.
Alex and I were traveling through New York City, moving a little fast, walking a lot, and trying to soak it all in. Somewhere between coffee stops and late-night conversations, we pressed pause on the trip for something important: an online meeting with the team at Rheon Labs.
Rheon Labs is doing some genuinely exciting work. If you’re curious, you can check them out at rheonlabs.com. At a high level, they’ve developed a material technology that stays soft and comfortable when you’re at rest, but firms up under high stress. In simple terms: it relaxes when you don’t need support, and steps up when you do. Like during running, jumping, or high impact movement.
Naturally, our minds went straight to the same place it always does: high-support bras.
So many of the issues we see in this space come from a single tradeoff. Comfort versus support. You’re either locked in and uncomfortable, or comfortable but under supported. We’re always asking: why does it have to be one or the other? Technologies like this feel like a possible path toward changing that equation.
What stood out just as much as the tech, though, were the people.
The Rheon team was open, thoughtful, and genuinely kind. They made space for our questions (even the ones that felt a little clumsy), and never once made us feel like outsiders for asking them. That matters to us. We want to work with people who are good to work with, not just companies that help solve a problem on paper.
By the end of the call, we felt energized. The same kind of energy we’ve been feeling more and more after meeting thoughtful, curious, generous people throughout this past year. It’s a reminder that building something slowly and intentionally can still be exciting, maybe even more so.
Will Rheon technology make it into a future sunday+ product? That part is still unfolding. We’re being honest about that. But getting to explore ideas like this, learn from teams like theirs, and ask better questions along the way feels incredibly meaningful.
For now, we’re just grateful to be learning, to be welcomed into conversations like this, and to keep moving forward with curiosity and care.
More soon+
